Category Archives: Website content

From the Department of Redundancy Department…


As article writers, we spend our days thinking and worrying about content, and you should too. Why? Well, for a few important reasons. First, content is what brings the search engines to your site, which is how you generate traffic. Second, original content ranks higher with the search engines, which also improves your ranking. Third, interesting content is what brings people back.

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Video Creation – Add Punch, Color & Personality

Add Punch, Color & Personality to Any Media Creation

Do you use Explaindio to create video content?

Do you create videos for your own website?

Do you create videos for others?

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5 Star Review for Small Business SEO eBook

Kindle Online Marketing eBook

5.0 out of 5 stars. A Powerful Book on the Topicseo tips for small business

By Amazon Customer “” (Colorado)

This review is from: Creative Marketing Ideas for Online Businesses: with Online Marketing Tips, SEO Tips, Social Media Marketing Tips, Affiliate Market (Kindle Edition) Order Now… Just $4.99

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Website Copywriting Kickstarter Special

website copywriting specialKick Start your New Website Today!

Getting your new website to perform is not easy. It requires fresh copy for your website pages, as well as timely, consistent content for your blog, if you hope to attract the notice of the search engines – not to mention your target audience. The best way to make that impression is to have everything in place when your new website goes live; including Home Page, About Page, and Service Page copy; a Free Opt-in Gift to help you build your list; and 2-3 months’ worth of fresh blog posts.

At SEO Writer Pro, we’re here to help you get your website up and running with creative website copywriting services and compelling blog content when you need it the most – right at the beginning – at a Special Price.

We’ve combined our 2 most popular web copywriting packages into one, to help you save even more!

SEO Writer Pro Website Copywriting Kickstarter Package… $698 (Save $450)

To help you get your website up and running, we offer our Website Copywriting Kickstarter Special, a combination of fully optimized web page content and a series of niche-specific blog posts, created exclusively for your website by a professional, affordable SEO writer.

Our 3-Page Website Copywriting Package includes:
Home Page… $250.00
About Page… $150.00
Services Page… $150.00

Total Web Content Pkg… $550.00
3-Page Copywriting Special… $399.00 – Save $150
1-Hour Phone Consultation included at No Charge
2 Revisions per page included at No Extra Charge
1st Drafts Delivered within 7 days of Phone Consultation
All documents will be delivered in Microsoft Word
+ FREE Opt-in Article at NO CHARGE, to help you build your list

Normally, we offer a package of 10 optimized blog posts, on any subject you choose, for just $450.

Our 10-Pack Blog Post Special includes:

10 Optimized Blog Posts… $450
10-Pack Blog Post Special… $299 – Save $150

  • 10 Optimized Blog Posts
  • Each post of 350-500 words
  • Blog posts with 1-3 keywords each
  • Timely, well-written content for your blog or website
  • Up to 3 months of fresh blog posts ready to go at website launch

1-Hour Phone Consultation included at No Charge
2 Revisions per post included at No Extra Charge
1st Drafts Delivered in a timely fashion
All documents will be delivered in Microsoft Word

FREE with the purchase of the SEO Writer Pro Website Kickstarter Package – a $150 Value

Website Optimization Package includes:

We will optimize the Meta Data for all of your new pages and blog posts – at NO CHARGE.

This includes doing the on-page SEO work on your new website, including all Meta Title, Meta Descriptions, and Meta Tags on every new page and every blog post we crate for you. This will make it far easier for the search engines to find and index your new website, placing you in the search results (SERPs) more quickly.

Total cost of the SEO Writer Pro Website Kickstarter Package… $698 (Save $450)
You save more than $450 compared to our regular price of $1150.

SEO Writer Pro Website Kickstarter Packages are available on a limited basis. Due to time constraints, we are only able offer 10 of these packages at this time – so please – order soon, before we are too busy to help you create the compelling web content you need to make your website jump in the search results.

Read what our clients have to say about our Web Copywriting Services.

Wondering if we can write effectively for your niche? Check out our List of Current Clients here.

To order your SEO Writer Pro Website Kickstarter Package, please visit the SEO Writer Pro Article Store.



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Keyword Lists for Health Coach Websites

Health Coach Keyword Lists

Are you a Health Coach who is struggling to find clients for your Healthy Weight Loss Program?

Do you need more traffic to your Health & Wellness Website to Stop Binge Eating?

Would you like to improve the ranking of your Nutritious Weight Loss Coaching Website in the search results?

Using high value keywords to create your website copy is the key to being found by the search engines – hence the phrase “keywords.” Yet, paying for expert keyword research and analysis can be very expensive. These experts often charge $750-$2500 for their research. For an emerging health coach, just beginning to develop her website and business plan, prices like these are not cost-effective.

To help you stay within your budget, while still helping you reach your business development goals and generate traffic to your new website, we have already done the work for you. We offer a group of pre-researched keywords for emerging coaches; lists of keywords for health coaching websites that will help you gain ranking with the search engines – and drive traffic to your new website.

Pre-researched Keyword Lists for Health Coaching Websites

Choose from among this list of niche-specific keyword lists to save yourself time and money – or choose all six and save even more.

Keyword Package: $79 each, OR $349 for all six lists (Save $250)

  • Health Coach Keyword List
  • Maintaining Lost Weight Keyword List
  • Nutritious Weight Loss Keyword List
  • Stop Binge Eating Keyword List
  • Juicing for Healthy Living Keyword List
  • Healthy Weight Loss Keyword List
  • To order your Pre-researched Keyword Lists, please visit the SEO Writer Pro Article Store.

With each of these Keyword Lists, you will discover:

  • Which keyword phrases are being searched
  • How often each keyword phrase is being search every day
  • Amount of competition from other websites for each keyword phrase
  • High value, niche specific keywords to target for your website

How to use your Keyword Lists

Instructions on how to most effectively use your list of keywords are included.

  • Use your keyword list for content ideas
  • How to use your keywords in the copy you create
  • Where to place your keywords for best effect
  • How not to overuse your keywords
  • How to use your keywords as Meta Data for your website pages

These lists of niche-specific, pre-researched keywords for health coaching websites have been researched and refreshed just for the use of emerging health coaches – to save you time, energy, and money – as you begin to develop your online identity and business plan. Use them in all the content you create for your new website, and soon you’ll begin to see the results – improved ranking in the search results (SERPs), and increased traffic from your target audience.

To order your pre-researched keyword lists, please visit the SEO Writer Pro Article Store.

To learn more about using your keywords, or developing website copy for your Health Coaching Website, get in touch with us today.

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New Writing Samples from SEO Writer Pro

Fresh Writing Samples from SEO Writer Pro

We’ve recently updated our Writing Samples Page, with new images reflecting some of the more interesting work we’ve performed for our clients. The new writing samples include Press Releases and Website Page Copy for a variety of clients, which emphasize the diversity of the work we offer at SEO Writer Pro.

The assignments came from a wide range of clients and deal with a broad spectrum of subjects: from cycling to retail sales; from large corporate entities to small local businesses; from online video marketing services to home relocation services; from health and fitness coaches to financial planners to an IT support company. Each assignment required specific parameters to be filled, and all were met – on time and to the client’s satisfaction.

Feel free to spend a few minutes scrolling through these writing samples, then get in touch with us, at, to let us help you with your own Website Copywriting needs.

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SEO Basics – The Basics of Search Engine Optimization

For many the concept of Search Engine Optimization can be completely overwhelming. For the beginner especially, it helps to understand at least a little bit of how to do SEO.seo-basics

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SEO is Dead – NOT!

Working as I do with a broad range of clients with extremely diverse perspectives about web content and online marketing strategies, it remains surprising when any of my clients makes the claim that SEO is dead; as happened recently. What was truly stunning is that the client in question should have known better, as she works in WordPress website design and implementation, as well as the promotion of WordPress websites on a daily basis.

After all, promoting WordPress as the preferred CMS for a marketing website includes the understanding that WordPress is very SEO-friendly, and particularly Google-friendly. Seems to be a huge contradiction to me. More on this below…

SEO it not dead, it just keeps changing

The following is part of a conversation I had with a Virtual Assistant after on online meeting among half-a-dozen VAs and me, in which we discussed improved strategies and expanded services we might make available to our clients for the New Year. As you can tell from the conversation, SEO services were not one of those improvements or expansions…

“However, I must say how disappointed I was in the follow-up conversation on Skype, where the value of SEO for client websites was discounted, to the extent that it was even said that ‘SEO is kind of dead.’ Frankly, I was stunned to read this, since this could not be further from the truth. For proof of this, take 15 minutes and type the phrase ‘SEO is dead’ into a search engine and just see the number of articles that are presented, and read a few.

While it should be obvious to all that SEO has evolved dramatically in the past couple of years especially, the vast majority of visitors to any website will use one of the three major the search engines to find the information they are seeking. (Google no longer has a monopoly on search, if it ever did.) And yes, the search engines are also used to find social media feeds like Facebook, Twitter, and LinkedIn.

At a bare minimum, optimization of the Meta Data for every page of every website remains critical to the success of that site, ‘else how will the search engines direct fresh traffic to our clients’ sites? And, while Google has decided to make it extremely difficult to gauge the effectiveness of our optimization efforts, by denying us access to search information without paying for it through Adwords, it should be obvious that increases in traffic in response to an increased effort in optimization will be directly related.

I actually spend a great deal of my time helping clients optimize their pages for search, and I have seen those efforts improve traffic to my client’s sites dramatically, and quickly. This may, in fact, be due to the erroneous idea that ‘SEO is dead,’ which causes many to forego efforts at optimization.

I believe we do a real disservice to our clients when and if we accept this idea. SEO is not dead, and never will be, as long as search remains a part of creating a successful online business.

I think many people want SEO to be dead, simply because it’s not easy to do, and that makes it OK not to do it. However, optimizing web pages and content will always be necessary. We should really think of it along the same lines as site maintenance.

After all, when you pay for a tune up for your car, aren’t you trying to optimize its performance? When you get your hair done, aren’t you trying to optimize your own looks? When you use an attractive theme for a client’s website, aren’t you trying to optimize its appeal to visitors? The
examples are endless. It’s the same for a website or blog content. Performing SEO for our clients, i.e., making the pages and copy more attractive to the search engines in an attempt to attract more visitors, should be part of building and maintaining a searchable website for them.

There is a major contradiction in the argument as well, since we focus on WordPress websites. One of the major reasons WordPress is so popular is because it is so very Google friendly and, in fact, has strong appeal to all of the search engines. WordPress was designed as an SEO friendly CMS, and all of the themes and plugins that have been developed for it are designed with this in mind. To promote WordPress as the best CMS for a website, while ignoring the SEO value at the same time, is a huge contradiction – and it also ignores one of the greatest benefits of using WordPress.

The word ‘optimize merely means to ‘get the most out of’ or ‘achieve maximum efficiency, according to WordWeb, my desktop mini-dictionary. If we refuse to do everything in our power to ‘get the most out of’ our client’s websites for them, or refuse to even try, aren’t we letting them down, whether they know it or not? Whether they even understand everything we’re doing for them?

Hey maybe, since SEO has gotten such a bad rap, we should begin calling it something else; we can make the site more ‘searchable,’ or ‘visitable,’ for them.”

Needless to say, people being what they are, this conversation had little effect on any of the non-believers. Human beings become so committed to their belief systems, often regardless of the facts, that it can be impossible to change their minds. This is tragic, especially in the world of online marketing, where building traffic and customer loyalty to a business website is critical to long-term success.

Having said that, it still must be argued that SEO in definitely NOT dead, but merely changing, as it has done for decades and will continue to do for decades to come.

If you’re not doing everything you can to optimize your website for the search engines, or for those of your clients, I can guarantee you’re leaving business in the ether; business that could have been yours – or your client’s.

If you need help optimizing your business website for search, get in touch with me today. I can help.

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Website Copywriting – Why You Should Outsource Your Copywriting

There are times when every expert, in any field, loses sight of the big picture, focusing instead on the details that can make being an expert so much fun. But, if you’re trying to create copy for a website, does all the stuff you know about the intricate workings of your niche benefit your reader – or make them want to buy from you? Probably not…

In fact, if you’re looking at the trees while your audience is checking out the forest, you’ve already lost them – and you’re likely to never get them back.

Web copy is for your audience – not the search engines

If you were to perform a Google search for the phrase “why you should outsource copywriting,” you’ll discover an incredible mix of copywriting experts who will list a broad range of benefits found in outsourcing: from saving time and money to maximizing the SEO value of your content, and more. While these things are certainly important, very few of these so-called “copywriting experts,” who will of course also offer you their “expert” services, will mention your audience; the actual people who will read the copy on your website.

You see, web copy that appeals to the search engines is one thing, but web copy that appeals to your visitor is quite another. It is also far more valuable; for, what is the point of generating traffic to your website if your visitors do not buy from you?

Ultimately, since no search engine will ever buy anything from your website, your website copy must appeal to the reader; the person you hope to convert to a paying customer. Your copy must outline the benefits of doing business with you. It must answer the question, “What’s in it for me?” Otherwise, no matter how many “click-throughs” you receive from Google, Bing, or Yahoo, your efforts are wasted and your web copy has failed.

As a self-identified expert in your niche, it is your job to use your website copy to describe to your visitors exactly how they will profit from doing business with you – nothing more – and nothing less. That is how you create conversions. That is how you turn lookers into buyers. That is how your web copy benefits you, and your visitors.

Not by showing off how smart you are. Not by displaying esoteric knowledge. Not through sharing obscure facts or trivia.

Hire a website copywriter who focuses on your customer

While it’s always nice to see your website well ranked on the search results page, which can be a real ego-boost, it’s ultimately meaningless if you’re not making sales. By creating copy that compels your visitors to buy, rather than writing for the search engines, a professional copywriter becomes one of your most valuable assets; an investment in your business that creates a real return – in cash – rather than merely generating interest.

By hiring a website copywriter who creates copy for your web pages that appeals to your target audience, as well as the search engines, you avoid throwing good money after bad; keeping the focus where it belongs – on the needs of your customer.

Now, because we are also a professional website copywriting service, it’s time to let you know what we can do for you – to help you build traffic and make the sales you’re looking for. Simply follow this link to discover more about our Website Copywriting Packages, offered at Special Pricing for a limited time.

Read what our clients have to say about our Web Copywriting Services.

Wondering if we can write effectively for your niche? Check out our List of Current Clients here.

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How to Create Google-Friendly Online Content

The past couple of years have been challenging for many who have tried to improve the search results for their websites by using approved, or sanctioned, SEO techniques and strategies. The seemingly constant changes to what is considered approved and sanctioned has forced many to simply give up, while others have been penalized for mistakes not of their own making. Here we try to explain some of the changes Google has implemented to their search algorithm in an attempt to focus their search results on quality content.

Some facts about the big Google updates

These updates, for example Panda and Penguin, were not actually updates in the true sense of the word. Instead, they were the implementation of periodic filtering of the algorithm Google uses to provide search results and, they were not just one-time happenings. In fact, this filtering takes place on a regular basis, sometimes monthly, as Google tweaks and refreshes these filters regularly.

In an effort to provide higher quality search results to their customer, the searcher, Google has implemented a couple of highly publicized “updates,” as well as a couple of lesser known filters…

  • Panda update – is essentially a filter which periodically examines the quality of the content on the individual pages of your site. If your content is thin, your entire site receives a “Panda penalty” and those pages lose ranking until the next time the filter is run – approximately monthly. If the quality improves, you will – eventually – see improved search results. Since the filter is run periodically, changes in your search results can only come periodically.
  • Penguin update – is an algorithm update designed to filter out “webspam,” or black hat SEO trickery. This filter will also run periodically, searching sites for traditional SEO no-nos, such as keyword stuffing, link schemes, cloaking, and intentional duplicate content.
  • Top Heavy update – is an effort by Google to penalize sites with “too much” advertising “above the fold.” The penalty is applied to the entire site, not simply to ad-heavy pages. If your site is top heavy with advertising, you’ve probably already been hit. The only way to recover is to remove the offending advertising and wait for the next round of periodic filtering.
  • Pirate penalty – is Google’s latest effort to remove content which infringes on another’s copyrighted content. If Google has received a number of “copyright removal notices” directed at your site, you are likely to receive a penalty from Google, resulting in a lower ranking in the search results. If the number of notices is large enough, your site may be removed from goggle entirely.

The good news is this; if you follow Google’s quality guidelines, you will not be affected by these filters. All you have to do is stick with what is known as White Hat SEO practices and you will be OK. If you try to “game” Google however, be prepared to suffer the consequences.

For a quick and easy, or perhaps down and dirty, look at where Google focuses its filters and the penalties it enforces, take a look at The Periodic Table of SEO Ranking Factors provided by the website Search Engine Land.

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