There are times when every expert, in any field, loses sight of the big picture, focusing instead on the details that can make being an expert so much fun. But, if you’re trying to create copy for a website, does all the stuff you know about the intricate workings of your niche benefit your reader – or make them want to buy from you? Probably not…
In fact, if you’re looking at the trees while your audience is checking out the forest, you’ve already lost them – and you’re likely to never get them back.
Web copy is for your audience – not the search engines
If you were to perform a Google search for the phrase “why you should outsource copywriting,” you’ll discover an incredible mix of copywriting experts who will list a broad range of benefits found in outsourcing: from saving time and money to maximizing the SEO value of your content, and more. While these things are certainly important, very few of these so-called “copywriting experts,” who will of course also offer you their “expert” services, will mention your audience; the actual people who will read the copy on your website.
You see, web copy that appeals to the search engines is one thing, but web copy that appeals to your visitor is quite another. It is also far more valuable; for, what is the point of generating traffic to your website if your visitors do not buy from you?
Ultimately, since no search engine will ever buy anything from your website, your website copy must appeal to the reader; the person you hope to convert to a paying customer. Your copy must outline the benefits of doing business with you. It must answer the question, “What’s in it for me?” Otherwise, no matter how many “click-throughs” you receive from Google, Bing, or Yahoo, your efforts are wasted and your web copy has failed.
As a self-identified expert in your niche, it is your job to use your website copy to describe to your visitors exactly how they will profit from doing business with you – nothing more – and nothing less. That is how you create conversions. That is how you turn lookers into buyers. That is how your web copy benefits you, and your visitors.
Not by showing off how smart you are. Not by displaying esoteric knowledge. Not through sharing obscure facts or trivia.
Hire a website copywriter who focuses on your customer
While it’s always nice to see your website well ranked on the search results page, which can be a real ego-boost, it’s ultimately meaningless if you’re not making sales. By creating copy that compels your visitors to buy, rather than writing for the search engines, a professional copywriter becomes one of your most valuable assets; an investment in your business that creates a real return – in cash – rather than merely generating interest.
By hiring a website copywriter who creates copy for your web pages that appeals to your target audience, as well as the search engines, you avoid throwing good money after bad; keeping the focus where it belongs – on the needs of your customer.
Now, because we are also a professional website copywriting service, it’s time to let you know what we can do for you – to help you build traffic and make the sales you’re looking for. Simply follow this link to discover more about our Website Copywriting Packages, offered at Special Pricing for a limited time.
Read what our clients have to say about our Web Copywriting Services.
Wondering if we can write effectively for your niche? Check out our List of Current Clients here.