Just this week, two of our clients let us know how happy they are with the work we’re doing for them. Their businesses could not be more diverse, nor could the countries they’re from. Yet, both were eager to tell us that the work we sent them was just what they were looking for!
Tag Archives: web content
Contrary to popular belief, SEO is not dead, though it is certainly changing; as it has done for decades. As the search engines, lead by Google of course, have become more adept at picking out websites that are gaming the system for increased traffic, it makes sense that they should change their standards, and their algorithms. In essence, they are working to keep a level playing field for all, while trying to improve the search experience as well. Makes sense, when you think about it.
The changing face of SEO
In the wake of the Panda and Penguin updates, and all the changes we’ve been forced to accept because of them, Google has also begun to take a more focused look at how websites are using keywords; the most important tool a site owner can use to optimize their site for improved search results. This too makes sense, since every time Google makes an effort to improve the search experience for all; unscrupulous “SEO experts” work hard to discover ever more creative ways to game them. It’s become a never-ending cycle, forcing the rest of us to work harder than ever to keep up with the changing rules of the game.
By now, virtually everyone has heard of keyword stuffing. Most site owners and admins have worked hard to guarantee that they do not stuff their sites. However, the definition of stuffing has undergone a transformation, requiring all of us to reassess our use of keywords. Things which were accepted in the past will no longer pass muster with Google.
Improving the search experience for all
Google’s stated goal for making these changes to the search process is an effort to enhance the search experience for their customer. Their customer is the searcher of course, not those of us who would like the searcher to find us. As a result, the focus of search has become the quality of the content provided; a standard which they dictate, not us. Only by adhering to their standards for searches can we remain in their good graces, enabling them to bring searchers to our sites.
- 3% is no longer the magic number. In the past, keyword density received a great deal of attention, with a 3% density becoming the safe standard. This is no longer the case. In fact, 3% can get you punished these days. The best current advice available is 3 times; use your targeted keyword 3 times in your text, at the beginning, middle, and end, and no more. Also, make sure they are used naturally, within the flow of the text, or you will be punished for keyword stuffing.
- Use multiple targeted keywords. The current best practices to avoid being labeled a keyword stuffer are to use multiple targeted keywords sparingly, rather than one keyword frequently. As mentioned above, rather than 3% density, a single phrase should be used 3 times. Doing this with 2-3 targeted phrases is much safer than the overuse of just one phrase.
- Use your image “alt tag” wisely. In the past, placing a targeted phrase “behind” and image was easy. Since search engines are unable to “crawl” images, all you had to do was type your keyword into the HTML code for the image and you were golden. Today, using the same keyword in the alt tag and the text may get you labeled as a stuffer. The solution? Use a targeted phrase that you have not placed within your text.
- Craft your Meta Description carefully. Most people ignore this important area of SEO, because it can be difficult to summarize a post in a mere 160 characters. However, if you leave it up to the search engines to provide this summary for you, it will likely look disjointed and unprofessional. A well crafted, complete statement of the text you have provided will appeal to the reader – and to the search engines.
- Highlighting is now a no-no. Google used to appreciate the way we provided help to them by highlighted the targeted keywords we were using, making it easier for them to find relevant content. To accomplish this, we were told we should use bold, underline, and italics in our text. This is now a No-no for Google, and can actually get your site flagged for further study. Instead, use your targeted phrases within the flow of your text and let the search engines find them on their own.
- Paragraph headers have become a bad place for keywords. Headers are no longer the place to use your targeted keywords. Keep them descriptive of the text, rather than using them as a trap for the search engines. It’s not that you can’t use a targeted phrase here; just don’t use the same phrase you are using in your text, as we had been told to use them in the past.
Quality content leads to quality visits
In short, the overuse of a single targeted keyword phrase will lead to problems in the search results. You may even be banned from Google entirely for particularly egregious overuse. The best advice is to back off a bit on the use of your targeted phrases and see what happens. If your placing in the search results remains constant, you’re doing fine. If your ranking changes, beef it up a bit and see what happens. As always, there is no magic pill for the optimization of your website and improvement in the search results does not happen overnight. Remember this – SEO and patience go hand-in-hand.
The good news is this; while SEO has become more difficult with the emphasis on the quality of the content we provide our visitors, in most cases the quality of the visitor has also improved. By focusing on a quality search experience for their client, Google is forcing us to focus on providing quality content for our clients as well. In the long run, this is a good thing for everyone involved.
Add Punch, Color & Personality to Any Media Creation
Do you use Explaindio to create video content?
Do you create videos for your own website?
Do you create videos for others?
Fresh Writing Samples from SEO Writer Pro
We’ve recently updated our Writing Samples Page, with new images reflecting some of the more interesting work we’ve performed for our clients. The new writing samples include Press Releases and Website Page Copy for a variety of clients, which emphasize the diversity of the work we offer at SEO Writer Pro.
The assignments came from a wide range of clients and deal with a broad spectrum of subjects: from cycling to retail sales; from large corporate entities to small local businesses; from online video marketing services to home relocation services; from health and fitness coaches to financial planners to an IT support company. Each assignment required specific parameters to be filled, and all were met – on time and to the client’s satisfaction.
Are you too “burned-out” to do your own content writing?
Would you like some help creating fresh blog posts for your website or blogsite?
Does 3 months of blog posts, at one low price, sound like a good deal?
By now, more than half way through the year, many of us feel like we’ve already burned too many brain cells to continue creating fresh content for our blogs. Well, that’s why we’re here – to help you generate timely content when you need it the most – and – at a Special Price.
At SEO Writer Pro, we offer a package of 10 optimized blog posts, on any subject you choose, for just $450.
Special Price $299! That’s a 33% savings for 10 optimized blog posts, available for an extremely limited time.
You will receive:
- 10 Optimized Blog Posts on Subjects you choose
- Each post of 350-500 words
- Blog posts with 1-3 keywords each
- Timely, well-written content for your blog or website
- 2-3 fresh blog posts per week, until complete
Of course, we do need a little bit of help from you. We will send you a short form with a few questions that we will ask you to return in a timely fashion; one outline for each post.
Here is what we need from you:
- 10 subjects
- 1-3 keywords per subject
- That’s it!
We’ve tried to make it as simple as possible for you to acquire all the copy you need for the next few months. If you have any questions about this offer, please don’t hesitate to ask us.
- First come, first served, so hurry and order today!
Working as I do with a broad range of clients with extremely diverse perspectives about web content and online marketing strategies, it remains surprising when any of my clients makes the claim that SEO is dead; as happened recently. What was truly stunning is that the client in question should have known better, as she works in WordPress website design and implementation, as well as the promotion of WordPress websites on a daily basis.
After all, promoting WordPress as the preferred CMS for a marketing website includes the understanding that WordPress is very SEO-friendly, and particularly Google-friendly. Seems to be a huge contradiction to me. More on this below…
SEO it not dead, it just keeps changing
The following is part of a conversation I had with a Virtual Assistant after on online meeting among half-a-dozen VAs and me, in which we discussed improved strategies and expanded services we might make available to our clients for the New Year. As you can tell from the conversation, SEO services were not one of those improvements or expansions…
“However, I must say how disappointed I was in the follow-up conversation on Skype, where the value of SEO for client websites was discounted, to the extent that it was even said that ‘SEO is kind of dead.’ Frankly, I was stunned to read this, since this could not be further from the truth. For proof of this, take 15 minutes and type the phrase ‘SEO is dead’ into a search engine and just see the number of articles that are presented, and read a few.
While it should be obvious to all that SEO has evolved dramatically in the past couple of years especially, the vast majority of visitors to any website will use one of the three major the search engines to find the information they are seeking. (Google no longer has a monopoly on search, if it ever did.) And yes, the search engines are also used to find social media feeds like Facebook, Twitter, and LinkedIn.
At a bare minimum, optimization of the Meta Data for every page of every website remains critical to the success of that site, ‘else how will the search engines direct fresh traffic to our clients’ sites? And, while Google has decided to make it extremely difficult to gauge the effectiveness of our optimization efforts, by denying us access to search information without paying for it through Adwords, it should be obvious that increases in traffic in response to an increased effort in optimization will be directly related.
I actually spend a great deal of my time helping clients optimize their pages for search, and I have seen those efforts improve traffic to my client’s sites dramatically, and quickly. This may, in fact, be due to the erroneous idea that ‘SEO is dead,’ which causes many to forego efforts at optimization.
I believe we do a real disservice to our clients when and if we accept this idea. SEO is not dead, and never will be, as long as search remains a part of creating a successful online business.
I think many people want SEO to be dead, simply because it’s not easy to do, and that makes it OK not to do it. However, optimizing web pages and content will always be necessary. We should really think of it along the same lines as site maintenance.
After all, when you pay for a tune up for your car, aren’t you trying to optimize its performance? When you get your hair done, aren’t you trying to optimize your own looks? When you use an attractive theme for a client’s website, aren’t you trying to optimize its appeal to visitors? The
examples are endless. It’s the same for a website or blog content. Performing SEO for our clients, i.e., making the pages and copy more attractive to the search engines in an attempt to attract more visitors, should be part of building and maintaining a searchable website for them.
There is a major contradiction in the argument as well, since we focus on WordPress websites. One of the major reasons WordPress is so popular is because it is so very Google friendly and, in fact, has strong appeal to all of the search engines. WordPress was designed as an SEO friendly CMS, and all of the themes and plugins that have been developed for it are designed with this in mind. To promote WordPress as the best CMS for a website, while ignoring the SEO value at the same time, is a huge contradiction – and it also ignores one of the greatest benefits of using WordPress.
The word ‘optimize merely means to ‘get the most out of’ or ‘achieve maximum efficiency, according to WordWeb, my desktop mini-dictionary. If we refuse to do everything in our power to ‘get the most out of’ our client’s websites for them, or refuse to even try, aren’t we letting them down, whether they know it or not? Whether they even understand everything we’re doing for them?
Hey maybe, since SEO has gotten such a bad rap, we should begin calling it something else; we can make the site more ‘searchable,’ or ‘visitable,’ for them.”
Needless to say, people being what they are, this conversation had little effect on any of the non-believers. Human beings become so committed to their belief systems, often regardless of the facts, that it can be impossible to change their minds. This is tragic, especially in the world of online marketing, where building traffic and customer loyalty to a business website is critical to long-term success.
Having said that, it still must be argued that SEO in definitely NOT dead, but merely changing, as it has done for decades and will continue to do for decades to come.
If you’re not doing everything you can to optimize your website for the search engines, or for those of your clients, I can guarantee you’re leaving business in the ether; business that could have been yours – or your client’s.
If you need help optimizing your business website for search, get in touch with me today. I can help.
SEO Writer Pro is a content creation service, providing original, well-written, timely content for website and blog owners who, for one reason or another, are unable to create high quality content for themselves.
Two recent articles found online question the validity of blogging, and blog writing, as part of a successful online marketing strategy. Both articles, posted at business2community.com and b2bmarketing.net, begin by asking the question, “Is blogging dead, or outdated, as a marketing tool?” Both go on to answer this question with a resounding, “NO!”
“I hired Richard to take the copy a client had on an old website and update it, rewrite it, and incorporate some targeted keywords on each of the different pages. He did a fantastic job and the content really explained the services of my client well. It was written in a form that was easy for visitors to read and understand. The use of the SEO keywords seems so natural to the flow of the text, and that is key in what my client wanted. Great SEO Copywriting service, we will definitely be using Richard’s services again.” ~ Kathy Colaiacovo, Online Marketing & Social Media Consultant, Principal at Time on Task VA Services, Nova Scotia
When you visit most websites, what do you see? The first thing you usually notice is the header area. This is the top of the page, where the website name and logo appear. Below that is the menu, and below that is where the content begins, usually on the Home Page. Let’s take a look at the menu area, because this will tell us how many pages the website has. Optimizing these pages is the simplest, most effective means of improving your website SEO.