There are two key elements required if you wish to build traffic to your blog or website, and both are dependent on the content you create. First, the search engines must find you so that, second, the readers will follow.
Tag Archives: web content
When trying to build an online relationship with prospective customers or clients, overcoming the distant, impersonal nature of internet communication is a daunting challenge. However, when you make your content personal you go a long way to overcoming this challenge. In other words, if you wish to achieve your online marketing goals, you must Share Yourself; Show Yourself; and Shed Your Fear of doing so.
Everyone thinks they know what “branding” is, but do they really? It’s not just a cute logo or cool emblem design. It’s not even a specific product or service. Your Brand is your unique, recognizable identity. It is Who You Are to your customer–as a business or a company–even as an individual.
Case Study #1
A prominent local physician, a prolific writer, an accomplished public speaker and workshop facilitator approaches a Virtual Assistant seeking help in promoting her website, books, workshops, and speaking engagements. Her website, custom built at great expense, is not doing as well as expected. It is not drawing traffic, nor is it generating revenue. The MD, seeking an increased online profile, is looking for expert help in promoting her website and increasing her speaking engagements, workshops, and book sales.
What inspired you to begin blog writing? What, exactly, did you want to say? What did you hope to accomplish? Did something make you happy, or sad; angry, or pleased? Did you feel the need to speak out on politics; or the economy; or religion? Did you have information to share on family, self-esteem, addiction or obesity? Did you simply hope to share a love of cars; or guns; or fishing? Are you worried about domestic violence, bulimia, teen pregnancy or STDs? Again, why did you begin writing a blog?
7 Ways to Take Stale Web Content to the Top of the SEO Charts
You’ve been blogging to beat the band for the past couple of years now, but your content is not drawing the traffic you’d hoped to bring to your site. Even though your web content is timely and well written, not to mention relevant to your niche, it is just not producing measurable results. So, you ask, what is the problem? And, more importantly, what can you do to fix it?
As article writers, we spend our days thinking and worrying about content, and you should too. Why? Well, for a few important reasons. First, content is what brings the search engines to your site, which is how you generate traffic. Second, original content ranks higher with the search engines, which also improves your ranking. Third, interesting content is what brings people back.
If you are just entering the world of online marketing, or even if you’ve already been online for years, you likely find yourself in a very competitive marketplace. Becoming successful in such an environment is a daunting task at best, and overwhelmingly impossible at worst. While it is impossible to guarantee success in online marketing, these Online Marketing Tips should be helpful to you in promoting your site, your product or service, even yourself.
Generate well-written blog content
Nothing will kill your blog more quickly than poorly written content. Spelling errors, grammar mistakes, poor diction, and typos will make you seem unprofessional and, yes, ignorant. When it comes to writing, mistakes will have a powerful negative effect on even the best blog content. Well-written blog content adds to the impression that you know and understand what you are talking about, enhancing your reputation as an expert in your field, while poorly written blog content will do exactly the opposite.
While creating a successful marketing campaign has never been easy, the advent of online marketing has simplified the process somewhat, while at the same time putting it directly into the hands of the online marketer. It is our hope that by following these Online Marketing Tips we can simplify the process further, allowing you and your marketing campaign to benefit from these 7 Steps to Success.