Two recent articles found online question the validity of blogging, and blog writing, as part of a successful online marketing strategy. Both articles, posted at business2community.com and b2bmarketing.net, begin by asking the question, “Is blogging dead, or outdated, as a marketing tool?” Both go on to answer this question with a resounding, “NO!”
Tag Archives: web content
SEO Writer Pro is a content creation service, providing original, well-written, timely content for website and blog owners who, for one reason or another, are unable to create high quality content for themselves.
Contrary to popular belief, SEO is not dead, though it is certainly changing; as it has done for decades. As the search engines, lead by Google of course, have become more adept at picking out websites that are gaming the system for increased traffic, it makes sense that they should change their standards, and their algorithms. In essence, they are working to keep a level playing field for all, while trying to improve the search experience as well. Makes sense, when you think about it.
The changing face of SEO
In the wake of the Panda and Penguin updates, and all the changes we’ve been forced to accept because of them, Google has also begun to take a more focused look at how websites are using keywords; the most important tool a site owner can use to optimize their site for improved search results. This too makes sense, since every time Google makes an effort to improve the search experience for all; unscrupulous “SEO experts” work hard to discover ever more creative ways to game them. It’s become a never-ending cycle, forcing the rest of us to work harder than ever to keep up with the changing rules of the game.
By now, virtually everyone has heard of keyword stuffing. Most site owners and admins have worked hard to guarantee that they do not stuff their sites. However, the definition of stuffing has undergone a transformation, requiring all of us to reassess our use of keywords. Things which were accepted in the past will no longer pass muster with Google.
Improving the search experience for all
Google’s stated goal for making these changes to the search process is an effort to enhance the search experience for their customer. Their customer is the searcher of course, not those of us who would like the searcher to find us. As a result, the focus of search has become the quality of the content provided; a standard which they dictate, not us. Only by adhering to their standards for searches can we remain in their good graces, enabling them to bring searchers to our sites.
- 3% is no longer the magic number. In the past, keyword density received a great deal of attention, with a 3% density becoming the safe standard. This is no longer the case. In fact, 3% can get you punished these days. The best current advice available is 3 times; use your targeted keyword 3 times in your text, at the beginning, middle, and end, and no more. Also, make sure they are used naturally, within the flow of the text, or you will be punished for keyword stuffing.
- Use multiple targeted keywords. The current best practices to avoid being labeled a keyword stuffer are to use multiple targeted keywords sparingly, rather than one keyword frequently. As mentioned above, rather than 3% density, a single phrase should be used 3 times. Doing this with 2-3 targeted phrases is much safer than the overuse of just one phrase.
- Use your image “alt tag” wisely. In the past, placing a targeted phrase “behind” and image was easy. Since search engines are unable to “crawl” images, all you had to do was type your keyword into the HTML code for the image and you were golden. Today, using the same keyword in the alt tag and the text may get you labeled as a stuffer. The solution? Use a targeted phrase that you have not placed within your text.
- Craft your Meta Description carefully. Most people ignore this important area of SEO, because it can be difficult to summarize a post in a mere 160 characters. However, if you leave it up to the search engines to provide this summary for you, it will likely look disjointed and unprofessional. A well crafted, complete statement of the text you have provided will appeal to the reader – and to the search engines.
- Highlighting is now a no-no. Google used to appreciate the way we provided help to them by highlighted the targeted keywords we were using, making it easier for them to find relevant content. To accomplish this, we were told we should use bold, underline, and italics in our text. This is now a No-no for Google, and can actually get your site flagged for further study. Instead, use your targeted phrases within the flow of your text and let the search engines find them on their own.
- Paragraph headers have become a bad place for keywords. Headers are no longer the place to use your targeted keywords. Keep them descriptive of the text, rather than using them as a trap for the search engines. It’s not that you can’t use a targeted phrase here; just don’t use the same phrase you are using in your text, as we had been told to use them in the past.
Quality content leads to quality visits
In short, the overuse of a single targeted keyword phrase will lead to problems in the search results. You may even be banned from Google entirely for particularly egregious overuse. The best advice is to back off a bit on the use of your targeted phrases and see what happens. If your placing in the search results remains constant, you’re doing fine. If your ranking changes, beef it up a bit and see what happens. As always, there is no magic pill for the optimization of your website and improvement in the search results does not happen overnight. Remember this – SEO and patience go hand-in-hand.
The good news is this; while SEO has become more difficult with the emphasis on the quality of the content we provide our visitors, in most cases the quality of the visitor has also improved. By focusing on a quality search experience for their client, Google is forcing us to focus on providing quality content for our clients as well. In the long run, this is a good thing for everyone involved.
“I hired Richard to take the copy a client had on an old website and update it, rewrite it, and incorporate some targeted keywords on each of the different pages. He did a fantastic job and the content really explained the services of my client well. It was written in a form that was easy for visitors to read and understand. The use of the SEO keywords seems so natural to the flow of the text, and that is key in what my client wanted. Great SEO Copywriting service, we will definitely be using Richard’s services again.” ~ Kathy Colaiacovo, Online Marketing & Social Media Consultant, Principal at Time on Task VA Services, Nova Scotia
When you visit most websites, what do you see? The first thing you usually notice is the header area. This is the top of the page, where the website name and logo appear. Below that is the menu, and below that is where the content begins, usually on the Home Page. Let’s take a look at the menu area, because this will tell us how many pages the website has. Optimizing these pages is the simplest, most effective means of improving your website SEO.
“It’s time to offer affordable – quality – web content writing to the folks who, for whatever reason, cannot do it for themselves. By creating these web content writing packages, we are able to generate high quality content that business owners can afford, without putting ourselves in a hole financially.” ~ R Conte, owner and principle author, SEO Writer Pro
Place your Web Content Writing on Retainer
Beginning at just $250 per month, SEO Writer Pro can be your web content writing partner, delivering 6 Blog Posts, 4 SEO Articles, 6 Tweets, and 2 Facebook updates for you on a monthly basis. You will also receive a FREE Basic Keyword Research Project which will generate a list of 12-15 Targeted Keywords for your site, as well as one FREE Blog Post per month. This is a monthly savings of $250, and a total savings of $405.
Here are just a few quick tips to improve website SEO, a few things that anyone can do.
Refine your list of keywords
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Web Content Writing Done for You Monthly by SEO Writer Pro
Denver, Colorado – January 10, 2012 – SEO Writer Pro is a Denver-based web content writing service which has developed an exciting new web content product – Web Content Writing Packages, done for you monthly.
First impressions matter…in fact, in the world of online content, absolutely everything matters. Every detail of your site will leave an impression. Every word, every comma, every period; every last, tiny detail of the content you place on your blog or website will have an impression on your visitors, for good or ill. You work too hard to bring visitors to your site to make silly mistakes which might cause them to leave.