Two recent articles found online question the validity of blogging, and blog writing, as part of a successful online marketing strategy. Both articles, posted at business2community.com and b2bmarketing.net, begin by asking the question, “Is blogging dead, or outdated, as a marketing tool?” Both go on to answer this question with a resounding, “NO!”
Tag Archives: blog writing
Contrary to popular belief, SEO is not dead, though it is certainly changing; as it has done for decades. As the search engines, lead by Google of course, have become more adept at picking out websites that are gaming the system for increased traffic, it makes sense that they should change their standards, and their algorithms. In essence, they are working to keep a level playing field for all, while trying to improve the search experience as well. Makes sense, when you think about it.
The changing face of SEO
In the wake of the Panda and Penguin updates, and all the changes we’ve been forced to accept because of them, Google has also begun to take a more focused look at how websites are using keywords; the most important tool a site owner can use to optimize their site for improved search results. This too makes sense, since every time Google makes an effort to improve the search experience for all; unscrupulous “SEO experts” work hard to discover ever more creative ways to game them. It’s become a never-ending cycle, forcing the rest of us to work harder than ever to keep up with the changing rules of the game.
By now, virtually everyone has heard of keyword stuffing. Most site owners and admins have worked hard to guarantee that they do not stuff their sites. However, the definition of stuffing has undergone a transformation, requiring all of us to reassess our use of keywords. Things which were accepted in the past will no longer pass muster with Google.
Improving the search experience for all
Google’s stated goal for making these changes to the search process is an effort to enhance the search experience for their customer. Their customer is the searcher of course, not those of us who would like the searcher to find us. As a result, the focus of search has become the quality of the content provided; a standard which they dictate, not us. Only by adhering to their standards for searches can we remain in their good graces, enabling them to bring searchers to our sites.
- 3% is no longer the magic number. In the past, keyword density received a great deal of attention, with a 3% density becoming the safe standard. This is no longer the case. In fact, 3% can get you punished these days. The best current advice available is 3 times; use your targeted keyword 3 times in your text, at the beginning, middle, and end, and no more. Also, make sure they are used naturally, within the flow of the text, or you will be punished for keyword stuffing.
- Use multiple targeted keywords. The current best practices to avoid being labeled a keyword stuffer are to use multiple targeted keywords sparingly, rather than one keyword frequently. As mentioned above, rather than 3% density, a single phrase should be used 3 times. Doing this with 2-3 targeted phrases is much safer than the overuse of just one phrase.
- Use your image “alt tag” wisely. In the past, placing a targeted phrase “behind” and image was easy. Since search engines are unable to “crawl” images, all you had to do was type your keyword into the HTML code for the image and you were golden. Today, using the same keyword in the alt tag and the text may get you labeled as a stuffer. The solution? Use a targeted phrase that you have not placed within your text.
- Craft your Meta Description carefully. Most people ignore this important area of SEO, because it can be difficult to summarize a post in a mere 160 characters. However, if you leave it up to the search engines to provide this summary for you, it will likely look disjointed and unprofessional. A well crafted, complete statement of the text you have provided will appeal to the reader – and to the search engines.
- Highlighting is now a no-no. Google used to appreciate the way we provided help to them by highlighted the targeted keywords we were using, making it easier for them to find relevant content. To accomplish this, we were told we should use bold, underline, and italics in our text. This is now a No-no for Google, and can actually get your site flagged for further study. Instead, use your targeted phrases within the flow of your text and let the search engines find them on their own.
- Paragraph headers have become a bad place for keywords. Headers are no longer the place to use your targeted keywords. Keep them descriptive of the text, rather than using them as a trap for the search engines. It’s not that you can’t use a targeted phrase here; just don’t use the same phrase you are using in your text, as we had been told to use them in the past.
Quality content leads to quality visits
In short, the overuse of a single targeted keyword phrase will lead to problems in the search results. You may even be banned from Google entirely for particularly egregious overuse. The best advice is to back off a bit on the use of your targeted phrases and see what happens. If your placing in the search results remains constant, you’re doing fine. If your ranking changes, beef it up a bit and see what happens. As always, there is no magic pill for the optimization of your website and improvement in the search results does not happen overnight. Remember this – SEO and patience go hand-in-hand.
The good news is this; while SEO has become more difficult with the emphasis on the quality of the content we provide our visitors, in most cases the quality of the visitor has also improved. By focusing on a quality search experience for their client, Google is forcing us to focus on providing quality content for our clients as well. In the long run, this is a good thing for everyone involved.
The past couple of years have been challenging for many who have tried to improve the search results for their websites by using approved, or sanctioned, SEO techniques and strategies. The seemingly constant changes to what is considered approved and sanctioned has forced many to simply give up, while others have been penalized for mistakes not of their own making. Here we try to explain some of the changes Google has implemented to their search algorithm in an attempt to focus their search results on quality content.
Some facts about the big Google updates
These updates, for example Panda and Penguin, were not actually updates in the true sense of the word. Instead, they were the implementation of periodic filtering of the algorithm Google uses to provide search results and, they were not just one-time happenings. In fact, this filtering takes place on a regular basis, sometimes monthly, as Google tweaks and refreshes these filters regularly.
In an effort to provide higher quality search results to their customer, the searcher, Google has implemented a couple of highly publicized “updates,” as well as a couple of lesser known filters…
- Panda update – is essentially a filter which periodically examines the quality of the content on the individual pages of your site. If your content is thin, your entire site receives a “Panda penalty” and those pages lose ranking until the next time the filter is run – approximately monthly. If the quality improves, you will – eventually – see improved search results. Since the filter is run periodically, changes in your search results can only come periodically.
- Penguin update – is an algorithm update designed to filter out “webspam,” or black hat SEO trickery. This filter will also run periodically, searching sites for traditional SEO no-nos, such as keyword stuffing, link schemes, cloaking, and intentional duplicate content.
- Top Heavy update – is an effort by Google to penalize sites with “too much” advertising “above the fold.” The penalty is applied to the entire site, not simply to ad-heavy pages. If your site is top heavy with advertising, you’ve probably already been hit. The only way to recover is to remove the offending advertising and wait for the next round of periodic filtering.
- Pirate penalty – is Google’s latest effort to remove content which infringes on another’s copyrighted content. If Google has received a number of “copyright removal notices” directed at your site, you are likely to receive a penalty from Google, resulting in a lower ranking in the search results. If the number of notices is large enough, your site may be removed from goggle entirely.
The good news is this; if you follow Google’s quality guidelines, you will not be affected by these filters. All you have to do is stick with what is known as White Hat SEO practices and you will be OK. If you try to “game” Google however, be prepared to suffer the consequences.
For a quick and easy, or perhaps down and dirty, look at where Google focuses its filters and the penalties it enforces, take a look at The Periodic Table of SEO Ranking Factors provided by the website Search Engine Land.
We just received this from a sub-contracting client for whom we’ve been creating blog posts and article for the past 10 months. She is a therapist who would like to remain mostly anonymous.
“Richard, I love your writing and the blogs you put out for me. You are obviously highly skilled! I truly have the utmost respect for you and your abilities. Thanks for continuing to create a high level of information.” ~ Cheryl
Thank you, Cheryl…
For Immediate Release
Web Content Writing Done for You Monthly by SEO Writer Pro
Denver, Colorado – January 10, 2012 – SEO Writer Pro is a Denver-based web content writing service which has developed an exciting new web content product – Web Content Writing Packages, done for you monthly.
First impressions matter…in fact, in the world of online content, absolutely everything matters. Every detail of your site will leave an impression. Every word, every comma, every period; every last, tiny detail of the content you place on your blog or website will have an impression on your visitors, for good or ill. You work too hard to bring visitors to your site to make silly mistakes which might cause them to leave.
Google Search Engine
What is the purpose of the Google search engine? It seems a silly question in some ways, yet many do not seem to understand exactly what it is that Google and other search engines (SEs) actually do. Consumers believe Google is there to help them find information, while website owners and online marketers believe SEs exist to help them promote their website or business. In fact, both are a bit wrong and a bit right.
I was stunned and delighted by the testimonial we recently received from Andrea Kalli, Virtual Assistant, and VA Classroom Instructor. What a great recommendation she gave us.
It was clear she liked the content we produced for her, she continues to use us after all, but this was more than anyone could hope for. Working for, and with, people like Andrea is just one of the great benefits of doing what we do. In fact, she was the inspiration for beginning SEO Writer Pro. Thank you Andrea…you are the best.
“I have been using Richard at SEO Writer Pro to help write SEO content for my various business websites for over a year now. From blog content, to website pages, to press releases, Richard has never once disappointed me with his high quality and search optimized content that has been instrumental in my rise in the Google search results.
A recent project I assigned to him was the complete blog content for a brand new website I was launching. 30-50 blog posts in a topic he was not an expert in. His research in the topic and the SEO/keyword targeted blog post content he provided has been spot on AND the content is quickly rising to the top of Google’s search results pages after only a few weeks of being published. That’s what the right optimized content does for you.
SEO Writer Pro Article Store!!!
Here you will find pre-written articles on a variety of subjects which interest us – or which we think you will find interesting. Each article is sold “As-Is,” with no revisions. But, you own the article.
==>Only one copy of each article will be sold.<==