Everyone thinks they know what “branding” is, but do they really? It’s not just a cute logo or cool emblem design. It’s not even a specific product or service. Your Brand is your unique, recognizable identity. It is Who You Are to your customer–as a business or a company–even as an individual.
Tag Archives: blog content writer
Case Study #1
A prominent local physician, a prolific writer, an accomplished public speaker and workshop facilitator approaches a Virtual Assistant seeking help in promoting her website, books, workshops, and speaking engagements. Her website, custom built at great expense, is not doing as well as expected. It is not drawing traffic, nor is it generating revenue. The MD, seeking an increased online profile, is looking for expert help in promoting her website and increasing her speaking engagements, workshops, and book sales.
Even the most prolific writers are sometimes caught with nothing to share when trying to generate regular content for their blog writing. Most writers have tricks and tactics they use when they need inspiration. Here are some tips on where to find content ideas from our friends at The Daily SEO Blog, at SEO MOZ.
What inspired you to begin blog writing? What, exactly, did you want to say? What did you hope to accomplish? Did something make you happy, or sad; angry, or pleased? Did you feel the need to speak out on politics; or the economy; or religion? Did you have information to share on family, self-esteem, addiction or obesity? Did you simply hope to share a love of cars; or guns; or fishing? Are you worried about domestic violence, bulimia, teen pregnancy or STDs? Again, why did you begin writing a blog?
As article writers, we spend our days thinking and worrying about content, and you should too. Why? Well, for a few important reasons. First, content is what brings the search engines to your site, which is how you generate traffic. Second, original content ranks higher with the search engines, which also improves your ranking. Third, interesting content is what brings people back.
If you are just entering the world of online marketing, or even if you’ve already been online for years, you likely find yourself in a very competitive marketplace. Becoming successful in such an environment is a daunting task at best, and overwhelmingly impossible at worst. While it is impossible to guarantee success in online marketing, these Online Marketing Tips should be helpful to you in promoting your site, your product or service, even yourself.
Generate well-written blog content
Nothing will kill your blog more quickly than poorly written content. Spelling errors, grammar mistakes, poor diction, and typos will make you seem unprofessional and, yes, ignorant. When it comes to writing, mistakes will have a powerful negative effect on even the best blog content. Well-written blog content adds to the impression that you know and understand what you are talking about, enhancing your reputation as an expert in your field, while poorly written blog content will do exactly the opposite.
Two recent articles found online question the validity of blogging, and blog writing, as part of a successful online marketing strategy. Both articles, posted at business2community.com and b2bmarketing.net, begin by asking the question, “Is blogging dead, or outdated, as a marketing tool?” Both go on to answer this question with a resounding, “NO!”
“I hired Richard to take the copy a client had on an old website and update it, rewrite it, and incorporate some targeted keywords on each of the different pages. He did a fantastic job and the content really explained the services of my client well. It was written in a form that was easy for visitors to read and understand. The use of the SEO keywords seems so natural to the flow of the text, and that is key in what my client wanted. Great SEO Copywriting service, we will definitely be using Richard’s services again.” ~ Kathy Colaiacovo, Online Marketing & Social Media Consultant, Principal at Time on Task VA Services, Nova Scotia
I was stunned and delighted by the testimonial we recently received from Andrea Kalli, Virtual Assistant, and VA Classroom Instructor. What a great recommendation she gave us.
It was clear she liked the content we produced for her, she continues to use us after all, but this was more than anyone could hope for. Working for, and with, people like Andrea is just one of the great benefits of doing what we do. In fact, she was the inspiration for beginning SEO Writer Pro. Thank you Andrea…you are the best.
“I have been using Richard at SEO Writer Pro to help write SEO content for my various business websites for over a year now. From blog content, to website pages, to press releases, Richard has never once disappointed me with his high quality and search optimized content that has been instrumental in my rise in the Google search results.
A recent project I assigned to him was the complete blog content for a brand new website I was launching. 30-50 blog posts in a topic he was not an expert in. His research in the topic and the SEO/keyword targeted blog post content he provided has been spot on AND the content is quickly rising to the top of Google’s search results pages after only a few weeks of being published. That’s what the right optimized content does for you.