Category Archives: SEO Writer

Free eBook Promotion Begins the New Year

Well, we are right in the middle of another eBook marketing experiment – literally right in the middle, since the Free eBook Promotion runs from January 2nd – 4th. We are once again promoting the Cycling eBook I wrote, titled, “Rediscover your Joy with Bicycles and Cycling.” The book is available as a free download from the Kindle Store during those three days.

We figure it’s a great way to help folks who received a new bike for Christmas, and to also a way to get our name out there again during a slow time of year for cycling products. it also helps us to promote our cycling website, Mile-Hi Cycle Guy.

Kindle eBook Promotion Case Study

The last time we did this Promotion, during a large professional bicycle race in Colorado last August, we gave away nearly 500 eBooks. Better than that however; we also proceeded to sell about 100 of the books following the promotion!

Here are a couple of things we learned from the first promotion, things I’m working to improve for this one …

  • Giving stuff away takes work – Just making something free is not enough. You have to let people know that you have something they may be interested in using. In fact, I am/will be spending about 2-3 hours a day during the 3-day promo just letting people know the eBook is available at no charge.
  • Post to your website or blog every day of the promotion – To remind everyone your eBook is available for FREE, and to notify new visitors to your website or blog. You really can’t expect your entire audience to see it the first time.
  • Post a teaser to your blog or website – At least two days in advance of the promotion. Don’t give away too much information, just let your readers know that something cool is on the way and ask them to check back to find out what it is.
  • Post to Social Media 2-3 times a day – each day – of the promotion – To engage interest and promote sharing of the information. Your Facebook friends, as well as fans of your page, are the most effective way to get the word out.
  • Use Press Releases daily – We are using a free PR service, PRLog. Why? Because we are cheap that’s why. Hey, I’m giving stuff away here. I don’t want to have to pay for the privilege too.
  • Follow up on any complaints about problems downloading the eBook – We actually had a problem this morning, the very first day of the promotion. A gentleman posted to our Facebook page that he was unable to download the eBook and, after trying for 15 minutes, he quit trying. I advised him to close and reopen his browser and try again and – it worked! He is now a happy camper.
  • Update the text, if applicable – Which is something we did a while ago by adding a couple of Bonus Chapters, essentially links to important cycling information. But, just before the promotion, I also went in and reworked a few chapters, adding information and editing out of date info. Everything changes, right? Just because you’re giving it away doesn’t mean you can’t offer value by keeping the text up to date.

The most important thing I learned from the first free eBook promotion was this – COMMIT TO IT! if you’re going to do it anyway, go ahead and do it right. Spend the time each day of the promotion to keep interest high among potential readers. It takes a lot of work, but it’s worth it.

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Merry Christmas to all, and to all a Good Write!

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Another Satisfied Content Writing Client for SEO Writer Pro

We just received this from a sub-contracting client for whom we’ve been creating blog posts and article for the past 10 months. She is a therapist who would like to remain mostly anonymous.

Richard,  I love your writing and the blogs you put out for me. You are obviously highly skilled! I truly have the utmost respect for you and your abilities. Thanks for continuing to create a high level of information.” ~ Cheryl

Thank you, Cheryl…

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eBook Marketing Experiment Proves Valuable – And Educational

Recently, my friend and online business mentor Andrea Kalli and I began an experiment in eBook marketing. We chose to use an existing eBook, one which I had written about a year-and-a-half ago about bicycles and cycling. The book was written to help folks overcome the fear and confusion that many experience when buying a bicycle these days. My ultimate goal however, was to help new and returning cyclists to get over their resistance and rediscover the joy of cycling that all of us experienced as children.

bicycle book

Originally, I had placed the book for sale on my bicycle rebuilding website, Mile-Hi Cycle Guy, as well as on my Mile-Hi Cycle Guy Facebook Page where, if you “Liked” the page, you received a free excerpt from the book. We even went so far as to create a Facebook Page for the book itself. The end result of all this creative thinking and hard work was – nothing! We gave away about 100 excerpts and sold not a single eBook!

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Article Pack Bundles from the SEO Writer Pro Article Store

Article Pack Bundles

The SEO Writer Pro Article Store is offering a great deal on our Article Packs this holiday season by creating Special Article Pack Bundles.

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SEO – Where is my Big Red Button?

SEO – Where is my Big Red Button? 

“I guess they didn’t turn on my SEO,” said the client.

SEO

“Uh…Huh?” said the website consultant, an eloquent response.

“They didn’t turn on my SEO. My website designers, they didn’t turn on my SEO. Can you do that for me?” the client continued.

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How to Start a Blog – Free Simple WordPress Themes – Blogging Tips and Tricks

Free Simple WordPress Themes – Blogging Tips and Tricks

WordPress is a blogging tool that can be used by many, if not most, small businesses or individuals to reach their target viewers. It is a blogging platform which gives you the ability to create your own theme, or just use one of the countless free simple WordPress themes offered.

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Online Content Spikes Google Ranking for Small, Local Business…

Online Content Spikes Google Ranking for Small Bike Biz

online content Small, independently owned businesses have always been at a disadvantage against the Big Boys, until now. With the proper use of search engine optimization (SEO), and high quality Online Content even the Little Guy has a chance to make a splash today. In fact, even the Very Little Guy, like this home-based bicycle rebuilding and bicycle repair business.

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Article Spinning and Poor Content Writing Shortcuts…

Article Spinning and “Cheap” Content Writing Services

Search Engine Optimization vs. Search Powerplant Optimization

At times it is difficult not to laugh at those who wish to do content writing “On the Cheap,” especially with examples like those below. On the other hand however, it also pains us to realize that there are people who actually do pay for content like this. We suppose it could be said that they deserve it, but does anyone really deserve to be charged good money for this sort of drivel?

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Online Content Writing Service Jumps in Google Rank

Online Content Writing Service Jumps in Google Rank
for SEO Writer Pro – Your Online Content Partner

online content

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