If there is an intimidating feeling for the Internet age, it is the moment you decide you are going to start your first blog. There are so many decisions to make — from which Content Management System (CMS) to use to what to write about – your blog content – and so many technical choices that it is hard to pinpoint exactly what you want to do. Fortunately, a lot of those choices can be saved until later and often discarded altogether.
When you start your first blog, there are only a few things you need to focus on. From deciding what you are going to write about to working out a plan to gain attention and recognition for your blog, your first steps should always be towards accessibility and simplicity. Leave the tough stuff until later, focus on what you like writing about, and use these quick hints to speed up your first few blog posts.
Blog Content Should be Your Main Focus
1. When it comes to a CMS, stick with something simple.
WordPress is a good choice, probably the best, for beginning bloggers. It comes with its own installation process, making uploading and installing your blog and blog content as easy as can be. There is a wealth of documentation out there, as well as tons of forums, making any problems easily solvable. Finally, it is the most customizable blogging platform of all, with thousands of themes, widgets, and plugins available. When you are a beginner, simplicity is best, and WordPress is the best CMS for simple, user-friendly operation.
2. Leave promotion until after you’ve got blog content worked out.
There is no point promoting a blog that’s devoid of content. When you are a beginner, it is easy to get bogged down with dreams of blogging stardom and ultra-popularity. However, focusing on the prize like this takes away from the actions required to get there. Rather than trying to promote your blog straight away, spend the first few months focusing on your blog content. Craft great blog posts, do case studies and in-depth write-ups, and work on promotion after you have built a good content resource.
Use Your Blog Content to Build Relationships
3. Relationships are everything in the blogging world…Form them.
The last thing you want to do as a beginning blogger is burn bridges. From other bloggers to offline presences, starting out negative is never a good way to grow as a blogger. Whenever possible, network with other bloggers and let them know how you can help them. The vast majority of bloggers love reciprocal help, and will help you out in return. Blogger connections can lead to ultra-popular posts, potential collaborations, and sometimes business partnerships.
4. Stick to what you do best.
If you are good at writing about motorcycles, do not publish mega-lengthy blog posts on cloud formations. After you have built an audience, they come to expect certain blog content from you, and when they are thrown a curve ball, it can disrupt things. By all means experiment with different topics and blogging subjects, but stick to your core topics for most of your content.
5. Blog for yourself.
Ignoring people can be great for creative ability. The word “community” gets thrown around a lot online, but sometimes it is best ignored. When you write blog content for yourself, you develop a voice that’s authentic and original. When you write blog content for other people, your work quickly becomes stale and uninteresting.
Focus on Blog Content First and Foremost
For the beginning blogger focusing on content is the first and only task to consider. Once you’ve generated a library of blog content for your visitors to appreciate, then you can move on to self-promotion, list building, and even monetization.