When trying to build an online relationship with prospective customers or clients, overcoming the distant, impersonal nature of internet communication is a daunting challenge. However, when you make your content personal you go a long way to overcoming this challenge. In other words, if you wish to achieve your online marketing goals, you must Share Yourself; Show Yourself; and Shed Your Fear of doing so.
Everyone thinks they know what “branding” is, but do they really? It’s not just a cute logo or cool emblem design. It’s not even a specific product or service. Your Brand is your unique, recognizable identity. It is Who You Are to your customer–as a business or a company–even as an individual.
Case Study #1
A prominent local physician, a prolific writer, an accomplished public speaker and workshop facilitator approaches a Virtual Assistant seeking help in promoting her website, books, workshops, and speaking engagements. Her website, custom built at great expense, is not doing as well as expected. It is not drawing traffic, nor is it generating revenue. The MD, seeking an increased online profile, is looking for expert help in promoting her website and increasing her speaking engagements, workshops, and book sales.
Even the most prolific writers are sometimes caught with nothing to share when trying to generate regular content for their blog writing. Most writers have tricks and tactics they use when they need inspiration. Here are some tips on where to find content ideas from our friends at The Daily SEO Blog, at SEO MOZ.
What inspired you to begin blog writing? What, exactly, did you want to say? What did you hope to accomplish? Did something make you happy, or sad; angry, or pleased? Did you feel the need to speak out on politics; or the economy; or religion? Did you have information to share on family, self-esteem, addiction or obesity? Did you simply hope to share a love of cars; or guns; or fishing? Are you worried about domestic violence, bulimia, teen pregnancy or STDs? Again, why did you begin writing a blog?
7 Ways to Take Stale Web Content to the Top of the SEO Charts
You’ve been blogging to beat the band for the past couple of years now, but your content is not drawing the traffic you’d hoped to bring to your site. Even though your web content is timely and well written, not to mention relevant to your niche, it is just not producing measurable results. So, you ask, what is the problem? And, more importantly, what can you do to fix it?
As article writers, we spend our days thinking and worrying about content, and you should too. Why? Well, for a few important reasons. First, content is what brings the search engines to your site, which is how you generate traffic. Second, original content ranks higher with the search engines, which also improves your ranking. Third, interesting content is what brings people back.
If you are just entering the world of online marketing, or even if you’ve already been online for years, you likely find yourself in a very competitive marketplace. Becoming successful in such an environment is a daunting task at best, and overwhelmingly impossible at worst. While it is impossible to guarantee success in online marketing, these Online Marketing Tips should be helpful to you in promoting your site, your product or service, even yourself.
In the world of blogging, content is king. In other words, “If you post it, they will come.” And, while most new bloggers will literally spew content to their blog at first, there is a strong tendency to allow blog content to fall off markedly after a few months, making the blog stale and uninteresting.